Oregon College Savings Plan Rebrands to “Embark”

The Elinore Nudelman ALS Savings Program provides a funded 529 Savings Plan through Embark (formerly the Oregon College Savings Plan) for children with a parent or guardian currently living with ALS or who have passed away from the disease. Learn more about the Oregon College Savings Plan’s recent rebrand below.

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SALEM, Ore. – The Oregon College Savings Plan, Oregon’s trusted education savings program, unveiled its new name: Embark. This rebrand follows extensive public feedback and research aimed at creating a name that better represents the diverse educational and career paths available to Oregon students after high school. While the name has evolved, the program’s core mission to help Oregonians save for their future remains stronger than ever.

“My focus has always been on improving financial wellness for Oregonians, and this new name reflects our commitment to helping more families start saving today for a financially secure future,” said Oregon State Treasurer Elizabeth Steiner. “By reintroducing this program as Embark, we’re making it clear that we support every educational path after high school, not just college, so families can feel confident their savings will fit their child’s dreams.”

“Rebranding as Embark was an essential step to ensure our name is as inclusive as our mission,” said Ryan Mann, Executive Director of Upward Oregon. “We heard from Oregon families that ‘college savings’ didn’t fully capture the breadth of opportunities they imagine for their children, and we know the future feels uncertain. Embark captures the spirit of starting a new adventure, and we want families to know that wherever the path may lead, we have a plan to help them navigate the journey.”

Embark supports every path with tax-free investment growth, a refundable tax credit for contributions, and tailored low-cost investment options. Whether the path leads to a trade school, an apprenticeship, a certificate program, or a university, Embark embraces and supports it. The program also offers a strong commitment to customer service to help families navigate their saving journey.

For all current Oregon College Savings Plan account holders, please know that your existing accounts, savings, and investment options are safe and sound. Embark is simply the new name and look for the trusted savings plan you’ve been using all along.